Mark Pearl


A model that summarises important discoveries about the way people interact socially.

3 Central Ideas
  • Brain treats many social threats the same as physical threats
  • Capacity to make decisions, solve problems and collaborate is greatly reduced by a threat response and increased under a reward response
  • The threat response is more intense and common and often needs to be carefully minimized in social interactions

Status - relative importance to others
Certainty - being able to predict the future
Autonomy - sense of control over events
Relatedness - sense of safety with others
Fairness - perception of fair exchanges between people


Scarf Video
Scarf whitepaper
Maximising Rewards & Minimising Threats

blog comments powered by Disqus

Want to get my personal insights on what I learn as I learn it? Subscribe now!