Priming
Being exposed to one stimulus affects how you respond to another stimulous.
Priming can be used to get people to focus on different content more than others.
Reciprocity
If someone does something for you, you naturally will want to do something for them.
Giving sweets when a waitor gives a bill increases the tip.
Social Proof
People will adopt the beliefs or actions of a group of people they like or trust.
Decoy Effect
One price point is intentionally included to entice you to choose the most expensive option.
e.g.
Online Subscription $59
Print Subscription $125
Online & Print Subscription $125
Scarcity
“Only 3 seats left at this price”…
Anchoring
People base their decisions on the first piece of information they receive.
Anchoring is important to know if you are running a sale. You want to clearly state the initial price of the product (anchoring) and then display the sale price.
Baader-Meinhof Phenonenon
Once you notice something, you start noticing it all the time.
Verbatim Effect
People remember the gist of what was said instead of the specifics.
Clustering
People groups things to make it easier to remember
Loss Aversion
Once someone has something, they really don’t like to lose it.
