Mark Pearl

Recently someone shared this in our company internal emails… it really resonated with me…

There’s no such thing as total certainty. If you’re making a decision at all, it’s because something is uncertain. But uncertainty does not always have to equate to risk. If we can’t cope with uncertainty, we end up stuck in the observation stage. This sometimes happens when we know we need to make a decision, but we’re scared of getting it wrong. So we keep on reading books and articles, asking people for advice, listening to podcasts, and so on. Acting under uncertainty is unavoidable. If we do have the right filters, we can factor uncertainty into the observation stage. We can leave a margin of error. We can recognize the elements that are within our control and those that are not.

If you are able to be nimble, assess the ever-changing environment, and adapt quickly, you’ll always carry the advantage over any opponents.

References

OODA Loop



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