Mark Pearl

Summary

The model dates back to James O. Prochaska who recognised that change occurs in multiple stages of learning from pre-contemplation through to action and reinforcement. The ADKAR model is a framework for understanding the dynamics of change at an individual level. Using that understanding as a foundation, the model can be expanded to frame the change process within any type of organization.

Awareness
Desire
Knowledge
Ability
Reinforcement

Top 3 work on a push mechanism, the bottom 2 work on a pull mechanism

ADKAR Image

References

Change Management Explanation
Using a change model like ADKAR



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